For the pool-buying public:
"The guild was formed to sort out the less reputable and poorer quality builder, to promote the reputable builders, and to recommend a choice of pool type and style which will enable the public to make a choice they will not regret"

For the pool builder:
"To provide a forum for industry-related people to meet and exchange ideas, open to all builders and industry members who agree to abstain from any activity that is detrimental to the industry at large or disadvantageous to fellow members."